Services

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It all starts with strategy and strategy begins with the following questions:  who do you want to do business with?  how does your product/service solve the issues they are facing? how will you reach these potential buyers?

We've seen too many organizations spending precious resources on activities that have no discernible link to measurable results. A well thought out strategy that aligns activities with outcomes that can be quantified is the primary way to avoid falling into this trap. We help clients make sure their precious resources are being applied wisely.

Often a strategic review of a client's go-to-market strategy leads to a decrease in marketing and business development spending, or to no increase in spending. 

Rather than recommend grand plans and expensive campaigns that "raise awareness," we often advise clients to eliminate such tactics and to reallocate resources to activities that more directly lead to engagement and follow-up.

Nearly every business we've spoken with shares a common complaint when it comes to their sales, some variation of:  "we don't have enough opportunities in our pipeline."  

We developed the Lead Accelerator service to perform on an outsourced basis the tedious and difficult work that most organizations--and many sales people do not want to or are unable to do:  directly contacting their targeted prospects to begin a dialogue.

Lead Accelerator combines the proven expertise of a sophisticated  business developer with a differentiated approach, with a powerful cloud-based technology.  This powerful combination boosts the number of prospects engaged in live telephone conversations, setting up meetings and providing the spark to start new relationships.

Through our unique approach to direct, targeted prospect outreach, we are able to set up meetings for our clients with the people they want to do business with, creating leads and building their pipelines.

Whether it's collateral that articulates your value proposition, a bylined article or white paper that demonstrates your thought leadership about a relevant topic, a strong content program  is one of the key drivers of a branding program that can differentiate your business from your competitors and can help produce leads.  

Then why do so many companies struggle to do it properly? We work with our clients ensure they have a  content strategy that tells the right story, but  more importantly communicates about issues that are important to their target clients.

Our team includes seasoned writers of every conceivable type of copy, as well as a veteran journalist with decades of experience writing about various industries.  We apply our editorial expertise to ensure that the content strategy of our clients is on point and well executed across all medias and platforms.

The best way to ensure return on investment for the time people commit to business development, is to make sure that time is being spent on the right mix of activities and that they are being executed properly. Our proven coaching process pairs a personalized,  actionable plan with ongoing accountability and guidance.

Though we have proven methodologies, we recognize that each person has their own unique personality and style, and we do not push people to engage in activities they are not comfortable with.

By empowering people with input into the process, we secure buy-in and are able to motivate the people we coach into action.